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This web site christianinsurance.com.au has the following in the web page, "We all need insurance for life and travel." Our analyzers saw that the webpage also stated " Now your insurance can give back to a charity." The Website also said " Like you, its about doing good. Were helping others and making a difference in our global community. Switch for good today and change to Christian Insurance. Is about looking after your family, if youre not around. Each year through your Life Insurance, you can now help those who are in need. You can make a difference. Receive email updates about the charities we support." The website's header had car insurance as the most important optimized keyword. It is followed by home insurance, travel insurance, and life insurance which isn't as ranked as highly as car insurance. The next words christianinsurance.com.au used was christian insurance. christian was included but might not be understood by web crawlers.